According to an independent quantitative study conducted by United Soybean Board U.S. consumers believe sustainability is a way of raising food that is healthy for consumers and animals, does not harm the environment, is humane for workers, provides a fair wage to the farmer, and supports and enhances rural communities.
Less pesticide spraying on crops, better soil health and improved water quality are the top attributes reported among consumers for what makes a farm sustainable. U.S. soybean growers have been committed for many years to using sustainable production methods to meet the needs of the present and future generations, while being stewards of the environment.
Organic Dogs and Cats agrees with these beliefs and the importance of sustainability from the farm to the packaging, to the table or to the bowl.
Source: "Consumer Views on Sustainability" foodproductdesign.com